28th International Congress on project Management "Project Management in the Digital Decade"

The digitization of companies serves as a crucial avenue for their advancement, with investments aiding the integration of AI technologies to address financial challenges and enhance decision-making processes. In conjunction with theoretical discussions, an empirical study surveyed 125 representatives from Serbia’s insurance and financing sectors in early 2024. They were to evaluate the impact of AI technologies, funded through their digitization efforts over the past three years, on decision-making efficiency, particularly in fraud detection and prevention. Results showed a positive correlation between these factors and decision-making efficiency, with re-spondents emphasizing the significant influence, especially within fraud detection. Regression analysis, aided by appropriate analytical software, facilitated thorough data processing. The theoretical and empirical insights from this research contribute to the existing literature on decision-making and digitalization in companies while also fostering further exploration of AI technologies’ potential impact on industrial development.