28th International Congress on project Management "Project Management in the Digital Decade"

The first thing I’d like to elaborate on is the playground for project managers today. Here we are. What’s your environment? The second thing is to discuss the role of project management in digital transformation. You’ve probably heard of “digital darwinizm”. I’d say this is the most important image of my presentation today. I’ll tell you a story. Five years ago, I was invited by a big company, one of the top three in their field. They wanted to digitalize their business, and launch B2B and B2C e-commerce. The owner, who was also the CEO was present, along with five other directors at the kick-off meeting. We agreed on their tasks, and scheduled the next meeting for two weeks. By then, they did nothing. I was pretty surprised. I told them, it’s okay, you’ll have two weeks more to work on your tasks. But after the second and third meeting as well, nothing happened. I was a little bit angry because I talked to them about the reason why they didn’t perform their tasks. They told me they didn’t have time because of the ongoing activities. I came to the CEO immediately and I asked him for his support. He said, yeah, yeah, I’ll support you. What do you want from me? I told him, I want you to give at least one day per week for your directors to work on this big thing. And he told me, no way. So, this can be the reason. I’ve heard similar things from other keynote speakers. This can be the reason for the failure in digital transformation today.